Skip to content Helping Paving Installers Contractors get consistent, high-quality leads from Google.
If you own a driveway installation business, you’ve probably had many sleepless nights trying to figure out how to get more leads and enquiries. Long gone are the days when you could just rely on word of mouth to bring you work. These days, people use Google to find the right man for the job.
Here at Landscaping Leads, we offer a best-in-class driveway lead generation service that helps local service providers dominate Google Search Results. We combine SEO, Google Ads, and Google My Business Optimisation to attract warm leads who are already deep in the consideration phase.
Our lead service focuses exclusively on targeting the terms people type into Google when they’re ready to take action, filtering out the time-wasters, hagglers, and DIY gurus. We tailor our campaigns around your bespoke requirements, helping you win more jobs for the high-margin work that generates you the most income and profit.
If you want to attract high-quality Driveway Leads consistently, book a free audit with us today or contact us to arrange a free consultation call. We’ll assess your current situation and offer you expert advice on what needs to be done to get you dominating Google and generating more leads and enquiries.
No stress, no pressure, just honest advice from experienced lead generation experts!
Our Paving Leads campaigns help your business appear at the top of Google Search Results when people in your local service area are actively searching for a driveway installation business.
We take a holistic approach to Lead Generation, combining the best marketing channels into a super-effective campaign that delivers consistent results. Here’s exactly how we get your driveway paving business to the top of search results:
These days, if you want to be found online, a high-quality website is an absolute must. Without a website, you’ll have nowhere to send Google user traffic towards and will struggle to rank or convert within Google's ecosystem.
Our first priority is designing a website for you that’s built for conversions and search-optimised for Search Engines. Having built a ton of websites over the years, we know exactly what types of websites work best for local service businesses.
We’ll build out all the core pages a driveway installer needs, including a homepage and service pages. Every page will include highly-persuasive copywriting, stunning images and trust signals that help users build trust with your business.
As part of our SEO optimisations, we’ll create highly optimised service pages that exclusively target revenue-generating keywords. For driveway installers, the best results tend to come from building separate, focused service pages for each paving type.
For most installers, we aim for around 20-30 separate service pages. Each service gets the attention it deserves, with hyper-optimised text, transformation images, and customer testimonials.
We’ll also ensure your website provides a great user experience by making it super fast and mobile-responsive. Additionally, we’ll build trust and authority with Google by building trust signals such as citations and backlinks from local sources.
By combining all these SEO optimisations, we’ll get your website ranking in the top organic search results. We have plenty of case studies of doing this for local service clients, so don’t be afraid to ask to see them!
When it comes to paving company leads, your Google My Business Profile is hands down your most powerful asset.
When you type in a local service keyword (let’s take driveway installer in London as an example), you’ll notice that a map pack with three results appear. When this map appears, over 70% of searchers will choose one of the three service providers that are recommended there.
The quality of your Google My Business Account is the primary influence in deciding where you rank in the map pack; therefore, it’s super crucial that it’s fully optimised.
Luckily for you, most local service businesses ignore their GBP or don’t optimise it correctly, leaving the goal wide open to score a big win with relatively little effort.
Some of our clients have seen leads flow in within a matter of weeks after their GBP has been fully optimised!
Google Search Ads offer your business a great way to guarantee first place position in search results for the searches that really matter to your business. Whether you want to attract leads for resin, asphalt, or block-paved paving, Google Ads are a great way to quickly scale your lead and enquiry volume.
As with our SEO, our Google Search Ads focus exclusively on keywords people type in when they're ready to convert. These leads will be funnelled to the conversion-optimised website we have built, ensuring we squeeze the maximum conversion potential from ad traffic.
We can tailor our Google Ads service to target whatever services you want. We always recommend that clients choose services that are most profitable for their business. No matter the service you choose, we’ll monitor and optimise your campaign daily to continually improve performance and maximise your return on spend.
Most lead generation agencies don’t have the skills, knowledge, or experience to deliver a holistic lead generation service for driveway installers. Many agencies will simply build a single service page on your website and try to direct traffic to it.
The problem is, this approach isn’t detailed or well thought out enough to deliver a solid return on investment. To be fair to these agencies, they aren’t acting out of bad blood; they simply don’t have the level of cross-disciplinary digital marketing expertise required to run an effective lead gen campaign.
We take the opposite approach: we build dedicated pages for each of your services. Whether you mainly work with homeowners, businesses, or both, we’ll build clean, well-written service pages designed to generate calls and quote requests. Here’s just some of the types of service pages we’ll build for a driveway installer:
Domestic searchers typically search for the same types of services. These include:
Commercial traffic tends to care a lot more about proof and needs more trust signals to convert. They also want to ensure that you are priced competitively, can manage tight deadlines, and can operate in accordance with Health and Safety requirements.
Our Commercial lead generation takes all this into account, creating service pages and campaigns optimised to convert higher-value work and contract-style searches. Just some examples of the services we build campaigns around for commercial leads include:
Unlike platforms like Check-A-Trade, we make landscapers compete for leads. The leads generated from your campaign are for your eyes only. This stops you from racing to the bottom and undercutting your competitors' prices to win jobs.
Most lead generation agencies focus too much on clicks and impressions and not enough on conversions and revenue. The thing is, Clicks don’t pay wages. Quotes and conversions do. Our driveway paving lead service focuses exclusively on warm traffic that’s ready to convert.
Our lead generation strategy targets leads from multiple angles, helping you dominate search results and maximise the effectiveness of your lead generation campaign. Instead of just focusing on one channel, we combine the strengths of several for unrivalled campaign performance.
We offer a results guarantee on our SEO optimisations. If we don’t break even by month 6, we’ll work for free until we do. How’s that for confidence and value!
We build your marketing campaign and charge a fee for every lead generated. Leads generated through SEO and Google My Business.
Monthly service that charges a flat fee for our lead generation services. No contract. Optional marketing channels include SEO, Google My Business, and Google Search Ads.
Depends on whether you need a website built or have an existing website. If you don’t have a website or need some serious work done on an existing one, we will need to build one before starting lead gen. This can take between 4-12 weeks, depending on the scope of the build.
If you already have a website, we can typically start getting leads within weeks. These leads will come from Google Ads to begin with, and after a few months, will be supplemented by your organic SEO efforts bearing fruit.
Book a free consult call with you, and we can advise on timelines.
Our lead generation campaign focuses exclusively on getting leads from Google. To deliver the best possible results, we approach Google lead generation from several angles, including SEO, Google My Business, and Google Search Ads.
Absolutely. You provide us with your service area details, and we will design our campaign around your location targeting requirements. Our leads will come exclusively from the service areas you operate in, ensuring no lead waste.
Impossible to estimate without understanding your budget, location and the level of competition in your local area. Some businesses want to invest slowly and build a steady flow over time; others want to ramp leads up aggressively.
Easy. We spent a lot of time conducting advanced keyword research to build a campaign targeting keywords with commercial intent. This helps protect lead quality and keeps driveway lead generation focused on homeowners who actually want quotes.
You will need a website for our lead generation service to work. If you don’t have a website, we can build one for you. If you already have a well-set-up website, we may be able to use it with some small optimisations to improve SEO and conversions.
There are so many different factors to consider that it’s impossible to give a precise answer. Our SEO leads are organic and therefore don’t cost a penny more than our base service charge. For paid Google Ads, the cost per lead will depend heavily on the services you target.
Simply fill out the on-page lead form or contact us directly via email. We’ll offer you a free, no-obligation consult call where we’ll advise you on how to best generate leads and enquiries for your business. Even if you don’t end up taking us on, you’ll have a clear roadmap for generating more leads and enquiries yourself. Either way, it’s a win-win for you.
Don’t let your competitors win all the local jobs.
Book A free No Obligation Consult Call with one of our friendly experts today.
No pressure, no sleazy sales tactics, just honest advice from industry experts!
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