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Ultra Property Solutions is a paving and driveway specialist team based in Stoke-on-Trent, serving customers across the surrounding Staffordshire and Cheshire area.
Before working with us, they had a basic website with thin, unoptimised content and a Google Business Profile that hadn’t been properly set up for local search. The business relied on word-of-mouth referrals and paid lead platforms to bring in work and wanted to build a stronger online presence to generate consistent leads directly.
They came to us with a long-term goal of reducing their reliance on third-party leads and competing with local rivals already ranking above them in local search.
Our first step was to conduct keyword research and a competitor analysis to understand the local paving and landscaping market in Stoke-on-Trent and identify the strongest opportunities for organic visibility.
Using this research, we rebuilt Ultra Property Solutions’ website from the ground up and created five in-depth, fully optimised service pages covering their core offering:
Block paved driveways
Resin bound driveways
Tarmac driveways
Porcelain patios
Indian sandstone patios
Each page was built with conversion in mind, including review sections, before-and-after photography, project galleries, FAQ sections and lead capture forms.
Alongside the website build, we optimised Ultra Property Solutions’ Google Business Profile, built a set of foundational local citations, and implemented technical SEO improvements across the site. This included page speed optimisation, mobile responsiveness, and ensuring all priority pages were properly indexed. We also set up Google Analytics 4 and Search Console to accurately track performance from day one.
Ultra Property Solutions’ new website has only just launched, so this case study reflects the foundation we’ve built for long-term growth rather than mature performance data.
Early signs are encouraging: the Indian sandstone patio service page was already ranking in the top 3 for its target keywords within days of being indexed by Google, a strong early indicator that the on-page SEO and content strategy are working as intended.
As the campaign has only just launched, enquiry and revenue data are yet to be recorded. Performance will be tracked closely over the coming months as rankings mature and organic traffic builds.
With a strong technical and content foundation now in place, Ultra Property Solutions is well-positioned to turn this early momentum into a consistent, cost-effective source of leads, reducing its reliance on paid lead platforms over time.
We will update this case study as our partnership with Ultra Property Solutions grows, and we have performance data to share.
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