Fencing Company SEO Services

Whether you install garden fencing, security fencing, commercial barriers, bespoke timber fencing or gates, we help your business show up when buyers are ready to book. We recognise that every fencing business is different. That’s why we take the time to understand your business, the services you offer and the local service area you serve. 

Armed with this knowledge, our fence company SEO agency will design and implement a completely bespoke SEO campaign that will help you outrank your local competitors in search results and start delivering you the leads and enquiries you deserve. 

Here’s the exact process we’ll follow to turn around your SEO game and get you ranking in the top positions of Google Search Results: 

Keyword Research and Competitor Analysis

We kickstart every campaign with an in-depth research phase, where we analyse your service area to identify the best keyword opportunities. Here, we’re looking for keywords with high-purchasing intent only, so that you don’t get poor-quality leads.

Common examples of high-quality keywords we target include:

“Garden fence installer near me”

“Security Fencing Company in {town}”

“Best Picket fencing business in {town}”

“Local trellis installation”

When deciding on the best keywords to target, we consider several factors, including search volume, keyword competition, and buyer intent, to ensure we choose the best keywords to maximise leads and enquiries. We’ll also assess which keywords your competitors are using, helping us understand their strategy and how to outcompete them. 

By combining all this keyword data, we’ll be able to map out the structure of your website and the service and location pages we build, helping us ensure your website’s content is laser-focused on the keywords we’re targeting. 

Google Business Profile Optimisation (Fence Company Local SEO)

For local fencing businesses and contractors, your Google My Business Profile (GBP) is where most leads and enquiries come from. Even when building out your website with service and location pages, the primary purpose is to power up your GBP and get you featured in the local three map pack more consistently across the breadth of services you offer.

Although your website will do much of the heavy lifting for your GBP, there’s still some work to do on the profile to boost its performance. Optimisation we carry out here includes: 

✅Primary and secondary categories optimisation

✅Service optimisation

✅Business description optimisation

✅Photos and FAQ posting

✅Review the accumulation strategy

✅Regular posts

By combining these optimisations, we’ll help you rank for your target services, whether that’s garden fencing, gate installation, composite fencing, or any other service you can think of. 

Core Service Page Optimisation

Most fencing websites have just a few vague service pages. This doesn’t provide Google with enough signals that you’re an expert within your niche. But never mind, this leaves the door open for your website to absolutely dominate search results. 

For every website we work with, we like to implement what’s called a ‘core 30 strategy’. This strategy focuses on creating at least 30 high-quality service pages on your website.

Here are just some examples of the services pages we like to build: 

✅Garden fencing

✅Commercial fencing

✅Security fencing

✅Wooden fences

✅Metal fencing

✅Gates & access control

✅Fence repairs

✅Agricultural fencing

In doing so, you demonstrate to Google that you know your stuff and are an expert in your field. Google rewards this with higher rankings and more leads and enquiries across the board. 

Technical SEO Foundation

Google will not drive traffic to your website if it isn’t optimised to provide a positive user experience.

This is where technical SEO comes in. We audit your website and make sure it meets the standards for site speed, mobile responsiveness, and error pages.

Although this is only a small part of how we spend our time, it’s absolutely vital nonetheless. 

Local Trust Signals and Authority Building

Once all your laser-focused content is published across your website and GBP, we’ll supercharge your visibility by building trust signals and authority signals.

You see, Google’s algorithm feeds off trust. Put simply, Google won’t drive you leads and enquiries until it trusts you, the same way you won’t order from a timber supplier if you don’t trust them. 

We build your authority by acquiring high-quality links from reputable websites within your industry or within your local service area. Common examples of these types of sites are: 

✅Industry directories

✅Local business listings

✅Local news outlets

✅Local sports teams

✅Sponsoring local events, charities and community organisations