Landscaping SEO Services

When you partner with Landscaping Leads, you’re partnering with a best-in-class landscaping company SEO agency that’s laser-focused on maximising enquiries and leads. Unlike many other SEO agencies, we don’t care about vanity metrics like clicks and impressions; we just care about getting you leads and enquiries.

That’s why our landscaping company seo experts focus only on activities that actually move the needle and deliver a positive impact on the number of leads and enquiries coming into your business. 

Every campaign is 100% bespoke to your business and is designed to outrank your local competitors. Here’s a brief overview of the work we undertake to get you ranking on the first pages in your local area:

Keyword Research 

Every campaign starts with extensive keyword research to identify keywords with the best ranking potential for your business. We don’t target keywords for the sake of it; we only go after keywords where customers are ready to convert. Examples of these keywords include:

“garden landscaper in Leeds”

“patio installation cost”

“Best commercial grounds maintenance near me”

“landscape design company near me”

These keywords are referred to in marketing as bottom-of-the-funnel keywords, meaning they’re the keywords searchers type in when they’re ready to lock in a service provider. By targeting these keywords, we strategically position your business to appear in search results when people are prepared to convert. 

This is the foundation of effective landscape contractor seo.

Service Pages and Location Pages

Once we have your keywords mapped out, we’ll start creating high-quality service and location content pages with these keywords embedded. 

We usually aim to create between 20-30 service pages and around 5-10 location pages, as this volume is just about the right amount to signal to Google that you’re a local expert and deserving of page 1 rankings. 

For service pages, we will create a page for each service you offer. Typical examples of the services we build pages for within the landscaping niche include:

Lawn care

Turfing 

Artificial grass laying

Tree surgery

Patio installation

Driveways installation

Fencing installation

Grounds maintenance

For the location pages we build, these target the same types of services; we add local modifiers to capture traffic from people in different geographic areas. 

By doing this, we ensure we don’t miss any free traffic from people looking for landscapers in their local town or village. To provide an example, imagine you’re a Cardiff Landscaper, we would be building location pages such as: 

“Landscaper in Whitchurch”

“Landscaper in Heath”

“Landscaper in Llanrumney”

Each page is unique, locally relevant, and built to rank. No thin content. No duplication. No AI garbage. This is essential for ensuring your presence is consistent across the geographic areas you serve. 

Technical SEO

A lot of landscaping websites have great content, but trip up when it comes to user experience. You see, Google’s algorithm won’t push your site to the top of rankings if it doesn’t offer a positive user experience to the people landing on your pages. 

We conduct a comprehensive technical audit to identify any issues that need to be addressed. These include things like: 

Page speed 

Mobile responsiveness

Broken links and errors

Indexing and crawling problems

Orphaned pages

Site architecture and internal linking structures

Once identified, we will fix these issues, signalling to Google’s algorithm that your website foundations are technically strong. In turn, this will give you a competitive edge over your competitors’ websites and get your banking higher than theirs in search results. 

This is a key part of our landscaping SEO marketing, and it’s often where competitors fall short.

Google Business Profile & Local SEO

Now this is where things get spicy. For local businesses like landscapers, your Google My Business Profile is where most of your leads are going to come from. 

You see, when people search for local queries, Google often serves up a map pack of three results, commonly known in the SEO industry as the local three-pack. Over 70% of searchers will choose 1 of the 3 businesses included in the map pack, making it an extremely desirable place to be for a local landscaping business. 

We fully optimise your Google My Business profile so you consistently rank in the local map pack for your most desirable keywords. We do this by: 

Completely filling out your Google Business Profile (GBP)

Writing keyword-focused business descriptions

Choosing strategic primary and secondary categories

Uploading optimised photos and FAQ’s

Putting a strategy in place for review accumulation

Regularly posting to show Google your company is fresh and relevant

Creating high-quality service pages on your website and linking them to your GBP

By undertaking this work, our landscaper local seo services will get your business ranking in the three-pack, delivering consistent, long-term follow-up for leads and enquiries. 

Local Backlinks and Citations

Google’s algorithm is built on trust. Before ranking you on page 1 of search results, Google needs to be fed signals that proof your a legitimate and trustworthy business. For local landscapers, this is achieved by securing high-quality links from citations, local sources and industry publications. 

Our seo services for landscaping handle all this for you, building your business’s authority and demonstrating to Google that you’re worthy of page 1 rankings. 90% of landscaping websites don’t do this, leaving the door open to take their position on page 1 of Google Search results. It’s a core tactic used by any serious local SEO consultant for landscapers.

Tracking, Reporting & Growth

We believe in radical accountability and transparency. We provide all our clients with monthly reports that break down exactly how the campaign is progressing and what return on investment you’re getting. Every report provides a detailed breakdown of things like: 

Keyword rankings

How many enquiries did SEO generate for the month

Clicks, Impressions and Conversion Rates

Work completed within that month

No confusing dashboards. Just precise results that let you see exactly how we are performing month on month.